Ride for a reason history

Established in 2009, Ride for a reason is South Australia’s leading cycling program, giving participants the chance to challenge themselves while also raising vital funds for Cancer Council.

Since the event started, Ride for a reason participants have raised more than $4 million for Cancer Council, funding ground-breaking cancer research, support and prevention programs to ensure that every day, we are working towards a cancer free future.

Ride your way

Tour Down Under Challenge Tour presented by The Advertiser

  • Ride the same route as the pros just hours before they take to the road.
  • Choose from multiple start locations to match your ability and size of challenge you’re keen to take on.
  • Participants are provided with an exclusive jersey to wear during the ride, a timing chip and unique rider ID number, as well as full mechanical and medical support during the ride.

January Distance Challenge


  • Nominate the Ride Distance that challenges you during the month of January.
  • Ride the course that most suits your ability to complete your nominated distance.
  • Do it in your own time, solo or create a team with friends.



Combine the January Distance Challenge with the Tour Down Under Challenge Tour

  • Add the Tour Down Under Challenge Tour presented by The Advertiser to your total January Distance Challenge nominated amount to reach your goal.






Earn your kit

The Ride for a reason team has been working in conjunction with Santini to design the latest Ride for a reason kit!
We think it is the best yet—but we’ll let you be the judge! Raise funds (or donate to yourself) and earn your kit today!

Raise

$100

Earn a pair of UV sleeves

As soon as you kick off your fundraising and raise your first $100 (that’s probably one email to a few mates) you’ll get a pair of UV cycling sleeves. These lightweight sleeves offer UPF 50+
protection in summer, won’t heat you up
and are so much easier
than applying sunscreen.

Raise

$500

Earn a jersey

Once you raise $500 you will earn an exclusive Ride for a reason Santini cycling jersey. Wear it with pride and show your support for Ride for a reason on the road! Don’t forget to tag us
on social media and send photos of you
in your kit into us.


Raise

$1000

Earn the full kit PLUS ride
in the Challenge Tour for FREE!

Upon raising $1,000 you’ll earn the exclusive Ride for a reason Santini cycling knicks to complete your kit! Show your dedication to beating cancer by wearing your full kit out on the road! To thank and reward everyone who raises $1,000, the Santos Tour Down Under
will reimburse your entry into the Challenge
Tour (your rego will be reimbursed after the event).

Kit Size Chart

Yes! I want to make my ride count

Get in contact