Ride for a reason history

Established in 2009, Ride for a reason is South Australia’s leading cycling program, giving participants the chance to challenge themselves while also raising vital funds for Cancer Council.

Since the event started, Ride for a reason participants have raised more than $4 million for Cancer Council, funding ground-breaking cancer research, support and prevention programs to ensure that every day, we are working towards a cancer free future.

Ride your way

The Westpac Challenge Tour presented by The Advertiser

  • Ride the same route as the pros just hours before they take to the road.
  • Choose from multiple start locations to match your ability and size of challenge you’re keen to take on.
  • Participants are provided with an exclusive jersey to wear during the ride, a timing chip and unique rider ID number, as well as full mechanical and medical support during the ride.

January Distance Challenge

  • Nominate the Ride Distance that challenges you during the month of January.
  • Ride the course that most suits your ability to complete your nominated distance.
  • Do it in your own time, solo or create a team with friends.

Combine the January Distance Challenge with The Westpac Challenge Tour

  • Add The Westpac Challenge Tour presented by The Advertiser to your total January Distance Challenge nominated amount to reach your goal.

Earn your kit

The Ride for a reason team has been working in conjunction with Santini to design the latest Ride for a reason kit!
We think it is the best yet—but we’ll let you be the judge! Raise funds (or donate to yourself) and earn your kit today!



Earn a pair of UV sleeves

As soon as you kick off your fundraising and raise your first $100 (that’s probably one email to a few mates) you’ll get a pair of UV cycling sleeves. These lightweight sleeves offer UPF 50+
protection in summer, won’t heat you up
and are so much easier
than applying sunscreen.



Earn a jersey

Once you raise $500 you will earn an exclusive Ride for a reason Santini cycling jersey. Wear it with pride and show your support for Ride for a reason on the road! Don’t forget to tag us
on social media and send photos of you
in your kit into us.



Earn the full kit PLUS ride
in the Challenge Tour for FREE!

Upon raising $1,000 you’ll earn the exclusive Ride for a reason Santini cycling knicks to complete your kit! Show your dedication to beating cancer by wearing your full kit out on the road! To thank and reward everyone who raises $1,000, the Santos Tour Down Under
will reimburse your entry into the Challenge
Tour (your rego will be reimbursed after the event).

Kit Size Chart

Yes! I want to make my ride count

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